ISF is in the business of providing an innovative platform for young people. Acting as our key ambassador, Dame Jessica Ennis-Hill is central to our approach to vocational study. Our post-16 vocational platform is designed to offer a pathway, harnessing their passion for sport and fitness as the engine for developing their coaching careers. Through a combination of work experience, theory, and practicable coaching skills, we inspire the next generation of sporting leaders.

Students meet Jess at our welcome event in September and receive the benefit of her experience throughout the programme. With her understanding of her own body, training, and focus, she offers encouraging messages and opportunities for students to engage with her in online Q&As and lesson drop-ins. On completion, Jess hosts our end-of-year celebration bringing together all our successful students.

Dame Jessica Ennis-Hill is at the heart of what we do here at ISF. Beginning her athletic career in Sheffield, her very first competition started her journey to become a world-class athlete. Now the holder of three world championships and a London 2012 Olympic gold medallist, she brings with her the focus that brought her success.

A clear overriding purpose for ISF is to bring opportunity to the young people that need it most. Our location is pivotal, offering young aspiring coaches in the North of England, inspiration, drive, and focus. It’s only right that our ambassador would herald from Sheffield, competing for the first time at Don Valley Stadium.

More than just an ambassador, Jess is an advocate for transferable skills. Successful students can use their knowledge of physiology, psychology, coaching, and commercial acumen to apply to go on to further study or employment. Just as Jess herself found discipline, application, and passion in athletics our students go on to be better coaches, academics, and commercially minded people.

We’re looking forward to what 2022 for the ISF team led by our ambassador Dame Jessica Ennis-Hill!